TARIFF RESPONSE TEAM FOR SMALL AND MID-SIZED BUSINESSES (SMBs)

Navigate the Tariff Storm with Confidence

You are a small, medium business leader who is:
Concerned About Business Survival
Struggling with Rising Costs
Facing Supply Chain Disruptions
Losing Customers to Competitors
Experiencing Cash Flow Challenges
Facing Stress or dealing with Anxiety

Master 5 core capabilities to enable you to shift from Surviving to Thriving

SUCCESS
HEALTH
resilience
SATISFACTION
CREATIVITY

Small, medium businesses in US face $150 B+ in headwinds that could erode profitability and drive many businesses into bankruptcy. Turning Tariff Chaos Into Competitive Advantage.

Meet your Tariff Response team of pricing, procurement and leadership experts

ASHISH KOTHARI
ASHISH KOTHARI
ADAPTABILITY AND RESILIENCE EXPERT, EX-MCKINSEY PARTNER
ASHISH KOTHARI
ADAPTABILITY AND RESILIENCE EXPERT, EX-MCKINSEY PARTNER
Founder/CEO of Happiness Squad, ex-McKinsey Partner with 25+ years in transformation. Author of Hardwired for Happiness. Holds an MBA from Chicago Booth and a BTech in Physical Chemistry from IIT.
CHUCK WHITE
CHUCK WHITE
NEGOTIATIONS EXPERT, PROCUREMENT AND SOURCING EXECUTIVE
CHUCK WHITE
NEGOTIATIONS EXPERT, PROCUREMENT AND SOURCING EXECUTIVE
Procurement and sourcing executive with expertise in strategic sourcing, supply chain, cost optimization. Experience across aerospace, electronics, telecom, retail, food. Degree from Oregon State.
TIM SMITH
TIM SMITH
PRICING EXPERT, FOUNDER AND CEO OF WIGLAF LLC, PROFESSOR AT DEPAUL
TIM SMITH
PRICING EXPERT, FOUNDER AND CEO OF WIGLAF LLC, PROFESSOR AT DEPAUL
Founder and CEO of Wiglaf LLC, Adjunct Professor of Economics at DePaul University, and author of Pricing Done Right and Pricing Strategy. Academic Advisor to the PPS CPP program.
DAVE McMURRAY
DAVE McMURRAY
PROCUREMENT EXPERT, EX-CPO OF KELLANOVA
DAVE McMURRAY
PROCUREMENT EXPERT, EX-CPO OF KELLANOVA
Recently retired CPO of Kellanova. Over 40 years in procurement with multiple Fortune 500 CPG/food firms. Managed $B’s in spend across direct, indirect, commodities and more. Expert in transformation and delivering results across the spectrum of procurement activities.
BRAD SPEER
BRAD SPEER
PROCUREMENT EXPERT, 20+ YEARS AT KOCH INDUSTRIES, LEADERSHIP AT JBS USA
BRAD SPEER
PROCUREMENT EXPERT, 20+ YEARS AT KOCH INDUSTRIES, LEADERSHIP AT JBS USA
Procurement transformation expert with 20+ years at Koch Industries and leadership at JBS USA. Specialist in global sourcing, supply chain, commodity trading, and P&L management.
TAL GOLDHAMER
TAL GOLDHAMER
AI EXPERT, FORMER EY AMERICAS CHIEF LEARNING OFFICER
TAL GOLDHAMER
AI EXPERT, FORMER EY AMERICAS CHIEF LEARNING OFFICER
Former EY Americas Chief Learning Officer with 30+ years in strategic transformation and innovation. Expert in learning program design, behavioral change, and AI applications. Adjunct professor at the University of Denver.
Aaron Brooks
Aaron Brooks
VICE PRESIDENT OF HUMAN-CENTERED GROWTH AT HAPPINESS SQUAD
Aaron Brooks
VICE PRESIDENT OF HUMAN-CENTERED GROWTH AT HAPPINESS SQUAD
Aaron Brooks is Vice President of Human-Centered Growth at Happiness Squad, where he supports business development efforts and focuses on building relationships with clients and partners while helping them to create flourishing, high performing cultures. With nearly three decades of experience, Aaron’s work centers on relationship and client development and helping companies unlock the full potential of their people
Jay Wolfgram
Jay Wolfgram
SMB SEGMENT LEADER, EX- GUILD, EX-MCKINSEY
Jay Wolfgram
SMB SEGMENT LEADER, EX- GUILD, EX-MCKINSEY
Jay supports client delivery and leads Happiness Squad’s SMB segment. He brings with him over 15 years of experience across management consulting, sales and high growth startups. Prior to joining Happiness Squad, Jay was a principal at Guild and an engagement manager with McKinsey at McKinsey & Company. Jay has a Masters in Business Administration (MBA) and Masters in Science (MS) from the University of Michigan’s Erb Institute for Global Sustainable Enterprise along with a Bachelors of Arts (BA) in Neuroscience from Middlebury College. He lives in Evergreen, Colorado and enjoys spending as much time as possible outside with his wife, Maggie, and their two children.
Ian Kahng
Ian Kahng
MANAGEMENT CONSULTANT, REWIRE EXPERT, EX-MCKINSEY
Ian Kahng
MANAGEMENT CONSULTANT, REWIRE EXPERT, EX-MCKINSEY
Ian brings a wealth of diverse experience to his role as a high-performance consultant. He began his career as a management consultant at McKinsey & Company, followed by private equity, where he managed portfolio company financials, operations, and the hiring and training of leadership teams. In addition, Ian started and operated his own startup in the sustainable energy space. Ian is a trained executive coach from the Georgetown Institute of Transformational Leadership and is also a published author, having written a book on positive psychology titled "Firmness of Mind," which donates 100% of its profits to charity.

1. Free Expert Webinar Series

Actionable Insights from Industry Leaders

Join our weekly webinar series featuring former CPOs, pricing strategists, and supply chain experts who have navigated similar disruptions. Each session provides concrete, immediately applicable strategies.

2. Expert One-on-One Consultation

Tailored Guidance for Your Specific Challenges

Work directly with our team of former Chief Procurement Officers, pricing strategists, and supply chain experts to develop and implement your tariff response strategy.

Our consultation services include:
  • Tariff Impact Assessment and Vulnerability Mapping
  • Customer and Supplier Negotiation Strategy
  • Pricing and Value Proposition Refinement
  • Adaptability and Resilience coaching
  • Leadership Team Coaching
  • Negotiations strategy and  role plays
$ 1000 Hour
with flexible engagement options.

3. Tariff Response Bootcamp

Learn Critical Skills for Long-Term Resilience

Our intensive training programs build the essential capabilities your team needs to navigate tariff challenges and future disruptions.

  • Identify your business’s specific vulnerabilities and potential tariff risks
  • Develop proactive sourcing and commercial strategies for managing increased costs
  • Learn negotiations best practices to secure the best deal with confidence
  • Cultivate resilient mindsets and practices to navigate uncertainty.
  • Learn how you can use AI to mitigate the administrative burden of tariff compliance.
  • Get access to tools and templates to accelerate time to impact
  • 3-5 people from company can attend
$ 5000 Per Company

4. Analytics War Room

Data-Driven Decision Support for Critical Negotiations

Our Analytics War Room provides real-time decision support for your most important customer and supplier negotiations.

Services include:

  • Pre-negotiation intelligence gathering and analysis
  • Custom financial modeling for various scenarios
  • Real-time support during negotiation
  • Post-negotiation analysis and implementation planning
$5000- $15,000

Custom engagements between

5. Tariff Response Mastermind

Peer based co-learning journey led by procurement, pricing and adaptability experts

A high-impact 12-week expert led, peer powered mastermind to sharpen their strategy, pricing, and sourcing skills—turning tariff headwinds into growth tailwinds.

Services include:

  • Weekly 90-minute expert led weekly sessions on pricing, adaptability, sourcing, negotiations and AI powered data and analytics
  • A powerful peer network to accelerate shared learning and real-time problem solving
  • Expert insights on adapting your business model to inflation and trade shifts
  • A clear roadmap to protect margins, increase agility, and drive competitive advantage

Take the First Step

Don’t navigate this challenge alone. Our data shows that SMBs that implement structured tariff response strategies in the first 30 days achieve dramatically better outcomes than those that react ad hoc.

Get in Touch to Learn More:

Enter your details to access our free webinar!

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Get ready to experience the 9 Hardwired for Happiness practices to unlock your full potential.